Consulting Domain for Small Business
9
Core Domains
20+
Frameworks
15+
Standards
100%
Professional
01
Business Model & Growth Strategy
- Business model design and validation
- Market entry and expansion planning
- Franchise model development
Tools
Business Model Canvas (BMC), SWOT/PESTEL, Ansoff Matrix, Lean Startup Method
02
Financial Management & Funding Readiness
- Cash flow management and budgeting
- Cost control and margin improvement
- Investment and funding strategy (loans, VC, crowdfunding)
Standards & Tools
IFRS for SMEs, SBA Financial Projections Template, 5C's of Credit, Discounted Cash Flow (DCF)
03
Digital Marketing & Sales Enablement
- Digital marketing strategy and ROI modeling
- Website, e-commerce, and social media integration
- Sales funnel optimization
- Brand identity and visual communication advisory
Frameworks
AIDA, SOSTAC, Inbound Marketing Model (HubSpot), Google Analytics and Meta Ads Manager
04
Operations & Process Optimization
- Process documentation and standard operating procedures (SOPs)
- Inventory and supply chain optimization
- Point of Sale (POS) and ERP system selection
Methodologies
Lean Thinking, 5S, Kanban, ISO 9001 for SMEs
05
Organizational Structure & HR Advisory
- Organizational design for growth
- Recruitment and retention strategies
- HR policies and labor law compliance
- Performance appraisal and incentives
Models
SHRM for SMEs, Competency Frameworks, OKRs, Labor Law (e.g., Saudi MHRSD compliance)
06
Legal & Regulatory Compliance
- Business registration and licensing
- Contract drafting and legal risk assessment
- Compliance with local commercial regulations
References
Local Chamber of Commerce, WIPO SME IP Toolkit, Monsha'at Legal Support
07
Technology & Digital Transformation
- Tech stack advisory for CRM, accounting, inventory, HR
- Cloud adoption and data security practices
- Digital workflow automation and AI utilization
- Cybersecurity awareness and policy development
Tools
Zoho, QuickBooks, HubSpot CRM, Microsoft 365, ISO/IEC 27001 Lite for SMEs
08
Customer Experience & Loyalty
- Customer journey mapping
- Loyalty and rewards programs
- Customer satisfaction surveys and NPS tracking
Models
Net Promoter Score (NPS), Kano Model, Voice of Customer (VoC), Customer Persona Mapping
09
Export Readiness & Market Access
- International marketing and trade advisory
- Product and packaging localization
- Compliance with export/import laws
Frameworks
ITC SME Trade Academy, WTO TBT/NTB Advisory, Monsha'at Export Readiness Toolkit
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